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Neutrino Donut – Book Recommendations – “Digital Leapfrogs: How Technology is Reshaping Consumer Markets in India” – Vijay Mahajan of The University of Texas at Austin

Dr. Mahajan has written several volumes on the startup infrastructure in the third world. His insights have been interesting and I commend his books to you.

Attached is his new book announcement.

Greetings from the University of Texas at Austin 

My next book on developing countries titled, Digital Leapfrogs: How Technology is Reshaping Consumer Markets in India, is being released by HaperCollins (see attachment). For comparison, the book also includes my interviews and market visits in Kenya. 

FICCI (Federation of Indian Chambers of Commerce and Industry) is hosting the book launch event on April 13 in New Delhi in collaboration with the Internet and Mobile Association of India.

More information can be found on Amazon. 

If convenient and appropriate, please do share information with your friends, collogues and social media followers who may be interested in this topic.

I thank you .

Best, Vijay

Vijay Mahajan, PhD 

John P. Harbin Centennial Chair in Business

Department of Marketing 

McCombs School of Business

University of Texas at Austin 

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