MARKET RESEARCH and CONSUMER LANDSCAPE
Thursday, April 30, 2020 9:00AM PT | 12:00PM ET
Our goal is to help companies understand their markets, distribution and partnership opportunities, develop an understanding of strengths and weaknesses and allow the company to target their efforts toward the appropriate customers. Market research is about defining your market and identifying individual players in the market. The competitive landscape includes direct and indirect competitors, as well as “doing nothing.” They key to a successful market entry process is the identification of specific companies and individuals for contacts. Competition is about challenging the market against the companies’ strengths and their weaknesses. We will focus on an understanding of the value and distribution models.
About the Speaker
The Neutrino Donut, LLC
Earle Hager is a thought leader with an understanding of commercialization processes in the evaluation of technologies and businesses. He has completed multiple technology assessments and business development projects in innovative technologies over the last ten years for domestic and international clients. Project clients include grant reviews for DoE, DoD, NIH, NSF, and other agencies as well as US and foreign universities. Earle is also a member of the grant review panels with NIH and DoD.
Larta’s mission and passion is to energize the transformation of technology ideas into solutions that elevate economic opportunities and make lives better for people around the world.
Larta Institute – Los Angeles
The Neutrino Donut, LLC, Los Angeles and Austin
The Water Council helps connect people deploying new innovations in water technology through corporate-sponsored open innovation tech challenges.
If you have a water tech idea or prototype with high potential for implementation or commercialization, we’re the link to get you to the next stage of development with corporate sponsors ready to help you make your idea a reality. As an applicant, your application will be reviewed by the corporate R&D team sponsors and if you are chosen, you’ll get the opportunity to present your innovation in-person to A.O. Smith, Badger Meter and Zurn and compete for:
- Funding with maximum total prize money of $25,000
- Opportunity for high potential for joint commercialization with market leaders
- Access to sponsoring companies’ R&D team expertise
Accepting applications March 2 to May 3
SPRING 2020 CHALLENGE TOPICS:
Sensors & Enabling Technologies for Leak Detection
Our Corporate partners are seeking innovative solutions for detecting small water leaks in a pipe to identify opportunities for early intervention to repair or replace the pipe. Enabling technologies for detecting water quality parameters inline at a pipe without the need for grab samples, and operational aspects of using artificial intelligence/machine learning and IoT will also be considered. The solutions may be complete systems, algorithms or concepts by talented individuals with the focus on optimization of operation, condition assessment, conservation, leak detection and water quality controls.
The applications may be of various scales including:
- Plumbing systems in residential, commercial or industrial facilities
- Cooling water systems
- Drinking water distribution
- Wastewater collection
- Water reuse distribution
Key success criteria:
- Long lasting
- Low cost
- Low energy usage
- Rapid response or real time
- Non-toxic reagents or no reagents required
- Limit of detection commensurate with the regulatory limit or concentration of interest for the substance being detected
Energy Harvesting from Water Networks
Our Corporate partners are seeking innovative solutions for recovering energy from water networks, both small scale (in home or building) and large scale (water distribution and collection systems). Supporting technologies that store energy are also of interest. Potential uses for the energy recovered include:
- Extend battery life/Recharge batteries needed for data transmission in Advanced Metering Infrastructure (AMI)
- Powering meters and sensors
- Powering actuators for valves and other
Key Success Criteria:
- Long lasting
- Low cost
The Neutrino Donut is a consultancy with a focus on technology commercialization. Our focus is on managing the commercialization process for SBIR programs as well as global market entry strategies. We have an extensive understanding of the ecosystems for universities, startups, grant programs, and global projects.
Over the last few years, we completed multiple programs and implemented processes for evaluation of technologies and demonstrated commercialization paths for execution. We have conducted technology assessment projects for multiple players in the marketplace on behalf of NIH, NSF, DoD, DoE, and other government agencies. We have been a member of grant review panels for NIH and DoD and provided services in the evaluation of technologies and budget processes.
In this process, we have completed over 300 technology assessments and over 250 business development projects in innovative technologies over the last ten years for domestic and international clients. A full list of recent projects is contained on The Neutrino Donut site. These research projects varied from 80 pages to 10 pages, based on client requirements, market definitions, and agency reporting requirements.
We were the founding members of two startups in technology commercialization and in negotiation for a third company. One company was a University of Pennsylvania startup in biotech field with a technology related to tRNA florescence. We provided marketing services for a diabetes medical technology developed privately in Santa Barbara. In these roles, we developed business strategy, grant application processes, review of IP challenges, and developed next stages for technologies and was a shareholder in each company.
Our international projects included being a senior member of teams responsible for commercialization of entrepreneurial efforts in Hungary, India, Korea, Mexico, Portugal, Chile, Ukraine, Russia, Qatar and other countries. Responsible for closing deals for clients in each area across multiple technology areas. We delivered commercialization services and training programs in several of these countries.
We conducted assessment and development projects on behalf of the University of California, Irvine, The University of Texas at Austin, and projects for multiple universities in the area of technology assessments and business development.
We are interested in working with your organization to expand the resources available to you for commercialization of technologies.
Points to you for getting the Norman Mailer or Jim Bouton reference. Part of this process in developing an organization is to note some of our projects. I am providing a summary of the overall projects. Information on individual projects can be found in this blog.
- Thought leader with understanding of commercialization process in the evaluation of technologies and businesses.
- Completed over 300 technology assessments and over 250 business development projects in innovative technologies over the last ten years for domestic and international clients. A full list of recent projects is contained on The Neutrino Donut site. Project clients including grant reviews for DoE, DoD, NIH, NSF, and other agencies as well as US and foreign universities. Applications included military and non-military opportunities. Research projects varied from 80 pages to 10 pages, based on client requirements, market definitions, and agency reporting requirements.
- Member, two grant review panels with NIH and DoD. Evaluated grant proposals for commercialization, provided reports and participated on review panels as member of team.
- Managing partner of consultancy in the commercialization of university technologies, industry startups, and science-based technologies. Project management efforts included managing multiple deadlines, varying engagements, reporting requirements to client and their clients, and developing ongoing relationships with all parties. Developed long term relationship with each client with reputation for delivering quality evaluations of technologies.
- CEO of biotechnology company based on University of Pennsylvania technology. Marketing Manager for diabetes medical technology (Airware) developed privately in Santa Barbara. Responsible for development of business strategy, grant application processes, IP challenges, and developing next stages for technologies. Shareholder in each company.
- Senior member of teams responsible for commercialization of entrepreneurial efforts in Hungary, India, Korea, Mexico, Portugal, Chile, Ukraine, Russia, Qatar and other countries. Responsible for closing deals for clients in each area across multiple technology areas.
- Conducted assessment and development projects on behalf of the University of California, Irvine, The University of Texas at Austin, and projects for multiple universities in the area of technology assessments and business development.
- Delivered multiple presentations on the grant funding process, including military research BAAs, SBIRs, STTRs, and other mechanisms. Executed on programs on behalf of clients.
- Developed and executed global online conference on entrepreneurship with 55 speakers in 24-hour period.
- Evaluated legal documents on behalf of clients, my organization, and the university.
- Product management SME with experience in multiple verticals, including medical, pharmaceutical, information technology, environmental, manufacturing, process, energy, consumer goods, transportation, and biotechnology in global projects.
- Responsible for cross functional programs with local management, global managers, industry partners, and entrepreneurs in closing agreements for domestic and international opportunities.
- Member, screening committee of new medical technologies, SoCalBio.
- IC2 Fellow, The IC2 Institute, The University of Texas at Austin.
The Neutrino Donut has partnered with many organizations over the past few years. On several of these projects, we were consultants for other groups. The services provided were for the associated agencies. We would like to share a few of these organizations:
Department of Defense
National Institute of Health
Environmental Protection Agency
National Science Foundation
Department of State
Grant Review Panels with DoD and NIH
The Larta Institute
Foresight Science & Technology
The University of Pennsylvania
The University of Texas at Austin
University of California, Irvine
Southern California Biomedical Council
India Innovation Partners
Federation of Indian Chambers of Commerce and Industry (FICCI)
Multiple Korean economic development agencies
Multiple universities in development projects.
The Neutrino Donut is working on developing relationships with healthcare technologies in the US and India, and seeking cooperative research and commercialization grants. The basis for these projects is the global development of ideas and technologies, supporting by agencies on both sides.
The Neutrino Donut is working with multiple clients on the identification of grant opportunities within NIH. As part of this process, we have identified contact points for grants, developed an information strategy, and executed on the contact points to determine the most effective grant opportunities.
The challenge is presenting an effective proposal is the identification of the right grant vehicle for the technology. This involves additional work up front and the leveraging of current relationships.
The Neutrino Donut is working with a company to develop their SBIR grant. We will be identifying opportunities, working with industry partners, and managing the development of the grant.
This is where grant applicants have problems. They do not understand the process of taking their science into the marketplace. Issues such as product definition, pricing, scaling, customer identification, sales process, all are key topics for consideration. This is also where grant applications fail.
Contact us, we can help.
e hager 81 at gmail
The Neutrino Donut is working with DoE grant recipients on the development of their companies and technologies.