The Neutrino Donut – Grant Programs – How to Commercialize

This is where grant applicants have problems. They do not understand the process of taking their science into the marketplace. Issues such as product definition, pricing, scaling, customer identification, sales process, all are key topics for consideration. This is also where grant applications fail.

Contact us, we can help.

e hager 81 at gmail

The Neutrino Donut – Entrepreneurship Advisory Programs – Italy and USC

The Neutrino Donut recently completed multiple sessions with startups assisting them in understanding the markets for their technologies. Multiple startups from Italy with energy and high tech ideas discussed their ideas and programs. At USC, we met for the third consecutive summer, with a group of high school students who spent the summer developing their business.

The Neutrino Donut – Korea – Technology Commercialization Projects

The Neutrino Donut completed technology reviews for several Korean companies who are seeking US entry strategies. The challenge for the companies is the commitment to enter the US market. More importantly, the challenge for these companies is the major Korean companies (Samsung, Hyundai) are seeking to move their supply lines to cheaper countries, such as Viet Nam.

The Border Wall – A source of energy

Bold Plan? Replace the Border Wall with an Energy–Water Corridor

Building solar, wind, natural gas and water infrastructure all along the U.S.–Mexico border would create economic opportunity rather than antagonism

Bold Plan? Replace the Border Wall with an Energy–Water Corridor
Credit: Getty Images

Here’s an idea: Instead of an endless, inert wall along the U.S.–Mexico border, line the boundary with 2,000 miles of natural gas, solar and wind power plants. Use some of the energy to desalinate water from the Gulf of Mexico and the Pacific Ocean and ship it through pipelines to thirsty towns, businesses and new farms along the entire border zone. Hire hundreds of thousands of people from both countries to build and run it all. Companies would make money and provide security to safeguard their assets. A contentious, costly no-man’s-land would be transformed into a corridor of opportunity.

Crazy? Maybe—or maybe not. History is full of ideas that initially sounded wacky yet ended up changing society.

The idea is more than a pipe dream. A consortium of 27 engineers and scientists from a dozen U.S. universities has developed a plan. Last week they delivered it to three U.S. representatives and one senator. “Let’s put the best scientists and engineers together to create a new way to deal with migration, trafficking—and access to water. These are regions of severe drought,” says Luciano Castillo, a professor of energy and power at Purdue University who leads the group. “Water supply is a huge future issue for all the states along the border in both countries.”

https://blogs.scientificamerican.com/observations/bold-plan-replace-the-border-wall-with-an-energy-water-corridor/?fbclid=IwAR1KXMXogv4HwIaH38irv-SxhstZW26KPerSaW8VD9e5lzddCreW1khZjjc

Coal!

There is a lot you can do with coal. The Neutrino Donut is working with several groups on identifying rare earth metals from coal, for example. A second challenge is the retraining of workers. From the WaPo (and this was buried in the story):

The WaPo had an article on the GM plant shutdowns in the Midwest. The key takeaways were the jobs aren’t coming back, people are waiting for the jobs to come back, and only 30% of the people eligible for training took training. The training is technical, free and has a stipend. The workers said they were too old and the course material was too hard and they dropped out after a week. One guy couldn’t figure out how to install a flash drive.

Retraining is a complex process. Getting people to change everything is not an easy task. A utility I spoke with noted they did not see these issues when they retrained – the workers will still at the same company and had the same “home.”

From Axios:

https://www.axios.com/rick-perry-coal-ceraweek-dedff67d-7305-4ab7-a0fc-5af957de7d79.html

Energy Secretary Rick Perry suggested Wednesday that he hasn’t given up on finding ways to help economically struggling coal-fired and nuclear power plants, even though efforts to date haven’t taken flight.

Why it matters: Competition from cheap natural gas, renewables and other forces are leading to ongoing closures of coal-fired plants, and could prompt more nuclear facilities to shutter in coming years.Show less

  • The administration argues this threatens grid security and reliability, although a range of experts dispute the claim.

Perry said the country needs a “stable foundation of electric power that is un-interruptible” and that he wants more discussion.

  • “I’ve thrown a lot of jello over at the wall on this one trying to find some solutions that we can all, or at least a majority of us can get behind to support that,” he told reporters.
  • “We are looking for the answers to a question that vexes us,” he said in a press conference at CERAWeek.

Where it stands: Early last year, the Federal Energy Regulatory Commission unanimously rejectedPerry’s push for big changes to wholesale power market rules that would guarantee revenues for some coal-fired and nuclear plants.

Since then, the administration has mulled options for using sweeping national security powers to help plants stay open, but it hasn’t gone anywhere.

Commercialization in the Grant Process

The Neutrino Donut recently completed a series of review sessions on grants for SBIR, DoD, and a few other places. Commercialization has been a weakness in the process. Let’s review.

  1. You need commercialization experts on your team. People who have taken a product into the marketplace. Not your friend’s nephew and definitely not the grad student who worked on the project.
  2. Who are your customers? Who is going to buy your product? If you have to resell them the product next year, will they be around to buy it? Also, a minor point – do they have money to spend on you?
  3. Who are you selling to? Who approves the sale? Where is purchasing in this process? Who can veto your sale?
  4. How do you create ongoing revenue? Selling to someone once and moving on does not work.
  5. Have you considered partnerships with people who already work with your targeted customers?
  6. Do you need product certifications, such as security with the Amazon Cloud product? This is where the partnership discussion above comes in handy.
  7. Do you have IP that can be acquired?
  8. Do you have any competitors? Don’t forget – doing nothing is a competitor.

Find a consulting organization who can help you with the commercialization part. That would be us at The Neutrino Donut, LLC.