Strategic Innovation at Porsche

A post from one of our associated consulting groups, Tim Raines of Rare Innovation.

Tim Raines

New venture guide for science, technology, engineering, arts, and math (STEAM) entrepreneurs.

Strategic Innovation at Porsche

Porsche has launched an innovation revolution that has been methodically brewing for two decades. When Porsche launches their first all-electric vehicle in 2019, the Taycan, it will establish Porsche as the most sustaining innovator in recent automotive history. Perhaps more importantly, Porsches innovation strategy should put the auto industry on call that Porsche will have more of the right offerings for the right buyers than any other maker.

Porsche leadership has been flawless in navigating the brand through product expansions that gained new customers while somehow keeping a cult-like following happy despite expanding product lines well beyond the beloved 911 and moving from air-cooled engines to water-cooled. Breaking down this success is an interesting peek into perfect execution across the business.

The Neutrino Donut – The Reading List

We are reading “Turing’s Cathedral” which is about the development of digital computing. The NY TImes’ review is here –

From the review – “Unlike many historians, Dyson has no need to reach for contemporary relevance. He quotes Julian Bigelow, the Maniac’s chief engineer, in a passage that could serve as the book’s précis: “What von Neumann contributed” was “this unshakable confidence that said: ‘Go ahead, nothing else matters, get it running at this speed and this capability, and the rest of it is just a lot of nonsense.’ . . . People ordinarily of modest aspirations, we all worked so hard and selflessly because we believed — we knew — it was happening here and at a few other places right then, and we were lucky to be in on it. . . . A tidal wave of computational power was about to break and inundate everything in science and much elsewhere, and things would never be the same.””

Turing’s paper on the subject, “ON COMPUTABLE NUMBERS, WITH AN APPLICATION TO THE ENTSCHEIDUNGS PROBLEM” can be found here –

The intro to the paper is as follows:

[Received 28 May, 1936.—Read 12 November, 1936.]
The “computable” numbers may be described briefly as the real numbers whose expressions as a decimal are calculable by finite means. Although the subject of this paper is ostensibly the computable numbers. it is almost equally easy to define and investigate computable functions of an integral variable or a real or computable variable, computable predicates, and so forth. The fundamental problems involved are, however, the same in each case, and I have chosen the computable numbers for explicit treatment as involving the least cumbrous technique. I hope shortly to give an account of the relations of the computable numbers, functions, and so forth to one another. This will include a development of the theory of functions of a real variable expressed in terms of computable numbers. According to my definition, a number is computable if its decimal can be written down by a machine.

The Neutrino Donut – University Technology – Startups – SBIR Programs

The Neutrino Donut is actively looking for university technologies to license to manage through the SBIR process. This will allow the university to develop new technologies, create research projects within the university, and develop a startup to advance their technologies into the marketplace.

I will be at the BIO Convention in San Diego looking for opportunities.

Universities interested in this program should contact The Neutrino Donut at ehager (at) neutrinodonut (dot) com.

Neutrino Donut – BIO Conference – San Diego – #BIO2022

The Neutrino Donut will be attending the BIO Conference in San Diego in June. We are seeking partnerships to advance technologies through the SBIR space. We are looking to set up meeting with tech transfer groups, venture capital groups, and corporate venture groups. We believe there is a major value add to these organizations by getting involved in startups that will have undiluted funding to advance the technology and technical and commercialization validation process, making these startups more interesting to these groups. Let’s chat in San Diego!

#BIO2022 #neutrinodonut #sbir #autm #commercialization #nih

Neutrino Donut – Book Recommendations – “Digital Leapfrogs: How Technology is Reshaping Consumer Markets in India” – Vijay Mahajan of The University of Texas at Austin

Dr. Mahajan has written several volumes on the startup infrastructure in the third world. His insights have been interesting and I commend his books to you.

Attached is his new book announcement.

Greetings from the University of Texas at Austin 

My next book on developing countries titled, Digital Leapfrogs: How Technology is Reshaping Consumer Markets in India, is being released by HaperCollins (see attachment). For comparison, the book also includes my interviews and market visits in Kenya. 

FICCI (Federation of Indian Chambers of Commerce and Industry) is hosting the book launch event on April 13 in New Delhi in collaboration with the Internet and Mobile Association of India.

More information can be found on Amazon. 

If convenient and appropriate, please do share information with your friends, collogues and social media followers who may be interested in this topic.

I thank you .

Best, Vijay

Vijay Mahajan, PhD 

John P. Harbin Centennial Chair in Business

Department of Marketing 

McCombs School of Business

University of Texas at Austin 

Neutrino Donut Update – Impact of Russia Embargo – Nuclear Research – Scientific Projects

The Neutrino Donut notes levels of scientific cooperation in the nuclear fusion industry. The Donut is currently working on multiple commercialization projects in this space. We note this update from Axios on the Russia embargo and nuclear fusion projects with a major research player – Commonwealth Fusion.

Scoop: Russia sanctions threaten Commonwealth’s supply chain

International sanctions and calls for corporate divestment of Russian assets threaten to disrupt the supply chain of Commonwealth Fusion Systems, Axios has learned.

Why it matters: CFS raised $1.8 billion in Series B funding in December for its unique fusion reactor design, a central ingredient of which is made by SuperOx, a Russian company with production facilities located in Moscow and Japan.

  • That round was propelled by a “major advance” announced three months earlier: the creation of “colossally powerful” superconducting magnets that are crucial to containing the fusion reaction in Commonwealth’s reactor.
  • The breakthrough was making those magnets with high temperature superconducting (HTS) tape — long ribbons of material that together can stretch over 3,000 miles.
  • Nuclear fusion promises to unlock zero-emissions electricity, with fewer of the safety or security concerns than traditional nuclear fission.

What’s happening: CFS is building HTS tape into as many as 18 magnets, allowing it to achieve a fusion reaction within a far smaller, cheaper structure — and therefore dramatically lower its cost.

  • “The first three years of the company was focused on building and proving that this magnet works,” CFS spokesperson Kristen Cullen tells Axios. “This magnet essentially unlocks our path to commercial fusion.”
  • SuperOx, which is based in Moscow, is believed to be a key producer of HTS tape, and Cullen confirms to Axios that SuperOx is a supplier. However, she declined to state how much of the material was supplied by SuperOx alone or how many other companies make the specialized material.

Of note: SuperOx was founded by Russian oil magnate Andrey Vavilov.

  • While CFS is “almost entirely funded by private sources,” Cullen tells Axios, the company has received taxpayer funding in the form of federal grants “for research in collaboration with national labs.”

What they’re saying: Even as companies around the world stop doing business with Russian firms, CFS has declined to confirm whether it will stop sourcing the material from SuperOx.

  • CFS, though, says it was diversifying its supply of HTS tape before Russia’s invasion of Ukraine.
  • Cullen acknowledged that the ongoing crisis is accelerating that move. “This has long been a focus of the company, but of course there is now more urgency,” she says.

Between the lines: The potential bottleneck in HTS supply exposes the sharp difference in approach by fusion developers.

  • CFS says that its fusion reactor will achieve net output — producing more power than it consumes — by 2025, and that that deadline hasn’t changed.
  • Other developers are relying on more established materials and supply chains. CFS adopted a novel method — one that won over investors last year, but potentially has now exposed the company to a unique vulnerability.

Alan Neuhauser co-authors the Axios Pro Climate deals newsletter. Sign up now.