SBIR – The Grant Process

Startups looking to raise money via SBIR programs tend to focus on their sweet spot – the technology – without understanding the need for commercialization processes. The commercialization process, especially within Phase II, require an understanding of how the product will end up the customer’s hands, their systems, or in their beakers. The product definition, creation, sale, and customer budget process must be tracked thoroughly. If this section is weak, the grant will not be funded.

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