New venture guide for science, technology, engineering, arts, and math (STEAM) entrepreneurs.
Strategic Innovation at Porsche
Porsche has launched an innovation revolution that has been methodically brewing for two decades. When Porsche launches their first all-electric vehicle in 2019, the Taycan, it will establish Porsche as the most sustaining innovator in recent automotive history. Perhaps more importantly, Porsches innovation strategy should put the auto industry on call that Porsche will have more of the right offerings for the right buyers than any other maker.
Porsche leadership has been flawless in navigating the brand through product expansions that gained new customers while somehow keeping a cult-like following happy despite expanding product lines well beyond the beloved 911 and moving from air-cooled engines to water-cooled. Breaking down this success is an interesting peek into perfect execution across the business.