The Donut stands for the ‘Direct Observation of the Neutrino Tau’, which is part of the Standard Model of Particle Physics.
We needed a name for the company and ‘Technology Commercialization Associates’ was neither interesting or effective.
About this time, we were discussing the Higgs boson experiments with the collider and decided this would be an effective name to demonstrate a key aspect of who we are:
We are about science.
We are about commercializing science.