The Neutrino Donut continues to provide technology assessments with a focus on the commercialization of technologies. While the importance of the evaluation of science is obviously key, the opportunities to advance a technology into the marketplace is not always understood by the multiple players in the development process.
Is the technology part of a larger system? Should the startup go to production or sell out?
What are the competitive patents? Are there competitive patents – perhaps the other players in the marketplace do not see patents as being important for future development. If it is a design patent, you should look for your next idea.
What are the competitive products? Technologies which look good, contribute to the solution to a problem, and should be in the market may only be $4 in plastic parts, a business model which is not sustainable.
Most importantly, who are the potential business partners for this technology? When would they be interested in licensing the technology or becoming a customer?
All of these challenges are part of the commercialization strategy. Good science is always good science. Commercialization strategies are what gets you into the marketplace.